Ceremonial Matcha Kennin no Shiro '建仁の白' | Aiya

**Due to a matcha shortage in Japan, we are limiting matcha purchases to two item per brand per person. You will no longer be able to buy multiple sizes or varieties of matcha from the same brand. This policy ensures that every customer has the opportunity to enjoy these premium products. Thank you for your understanding and support!

Kenin no Shiro '建仁の白' is a ceremonial-grade matcha known for its light, refreshing taste. As a 'Usucha 薄茶' , it is the perfect choice for those looking to enjoy matcha for everyday use. It has a well-balanced sweetness and aroma, its gentle flavour makes it ideal for those who are new to matcha or those who simply want a more relaxed matcha experience.

The delicate, smooth taste of Kenin no Shiro is perfect for a moment of relaxation, offering a soothing and refreshing drink at any time of the day. Whether you're unwinding after a busy day or just looking to enjoy a peaceful break, this matcha is the ideal companion.

What is the difference between 'Usucha 薄茶' and 'Koicha 濃茶'?

-Usucha 薄茶:
・Has a lighter, more delicate flavour and is generally more affordable.
・Prepared by whisking one and a half scoops of matcha with more hot water than Koicha.
・Often considered a "side dish" or a less formal option in the tea ceremony.
・During the tea ceremony, Usucha is served to guests in individual bowls and is enjoyed while conversation and socialising take place.

-Koicha 濃茶:
・Has a strong, full-bodied flavour with a natural sweetness and is often more expensive.
・Prepared by whisking three heaping scoops of matcha with a small amount of hot water.
・Considered the most important part of the tea ceremony and is served to guests in individual bowls.
・During the tea ceremony, all attention is focused on the serving and drinking of Koicha.

Detail
Net weight: 30g in a tin can
Region: Nishio, Aichi Prefecture

Artisan
Aiya ’あいや’(established in 1888) is a renowned matcha manufacturer based in Nishio City, Aichi Prefecture, where tradition and innovation come together. With over 130 years of history, Aiya produces matcha using carefully selected tea leaves and traditional stone mill grinding methods, resulting in matcha with rich umami and a smooth aftertaste.

Throughout its history, Aiya has been a leader in the industry, introducing matcha manufacturing machines in the early Showa period and pioneering the use of matcha as a food ingredient in the 1960s. In the 1970s, Aiya also succeeded in producing Japan's first organic matcha, continuing to push the boundaries of quality and innovation.

We discovered Aiya’s matcha through our passion for finding the best local matcha.
We truly hope you’ll enjoy its rich flavour and exceptional quality as much as we do.